Is the Fabeled Gin Boom Finally Arriving?

Gin. As a supplier and now a distributor, walking into a retail liquor store with a new brand of gin almost always guarantees an exaggerated eye roll as the particulars of the product are described.

Gin. “They’re just making this until their whiskey ages.”

Gin. And juice. Once looked down upon by retailers as only a ‘certain demographic’ bought this category, we’ve all bought into the rumors that it’s the next big category.

Gin. We’re waiting on you to explode. True that many (many) craft distillers are producing their own take on the juniper-flavored vodka, but we don’t mind as many expressions of brown water- even when the distiller’s only expression of said spirit was in the “picking” of stock barrels.

All we are saying is give gin a chance.

Gruppo Campari did. 58 million chances, in fact, with the purchase of the premium brand BULLDOG.

gruppo-campari-buys-bulldog-gin-for-58-million

Louisville to Host Whisky Live at the Kentucky Bourbon Affair

 

Whisky Live added to KY Bourbon Affair line up!

For Immediate Release – November 24, 2015 LOUISVILLE, Ky. – The prestigious Kentucky Bourbon Affair fantasy camp will return to Louisville in June 2016 and will host Whisky Live, an international celebration of the world’s finest whiskies, for the first time in the Commonwealth. The premier event also has added an extra day, giving guests more time to experience behind-the-scenes tours and events at the most famous Bourbon…Continue Reading →

Source: KENTUCKY BOURBON AFFAIR™RETURNS TO LOUISVILLE, EXPANDS INTERNATIONAL PRESENCE – Kentucky Bourbon Trail

MGP Introduces Metze’s Select Limited Edition Indiana Straight Bourbon Whiskey

Metze's Select

MGP’s Lawrenceburg, Ind., distillery has been producing some of the world’s finest whiskeys for nearly 170 years. Building on this strong history, MGP announces the introduction of Metze’s Select, a limited edition Indiana straight bourbon whiskey.

Source: MGP Ingredients >> News Releases – MGP Introduces Metze’s Select Limited Edition Indiana Straight Bourbon Whiskey

Brown-Forman Spending $12 Million On Whiskey Barrel Facility

The multi-million dollar project Brown-Forman is doing in Indiana is just the latest in a ton of money they are spending on whiskey related build outs.

Greg Roshkowski, vice president and general manager of Brown-Forman Cooperages on a recent tour of the Louisville facilities

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via Brown-Forman Spending $12 Million On Whiskey Barrel Facility.

Ten Things Every Louisvillian Must Know About Bourbon

While I can’t agree that Kentucky is the “most perfect place on earth” for Bourbon, I do highly recommend the other 9 of these factoids to be in your back pocket!

LouGirl502

The bourbon boom is in full swing across America, and nowhere is this more apparent than in Louisville.  Just about every event we have involves bourbon in some respect.  You can find a bourbon-themed event just about every day, but unfortunately they aren’t always staffed with bourbonites.  I once asked a bartender what kind of bourbon she had and her response was “Five Roses or something.”  At another event stocked with some impressive and rare bourbons, a patron asked what the highest proof bourbon was and the bartender responded she would have to ask.  I scanned the lineup and said it was definitely Bookers, the only barrel-proof bourbon they had in their lineup.  You might think this makes me some sort of bourbon genius, but I’m just a dedicated Louisvillian determined to make my city proud.  There are many others out there with far more bourbon knowledge than I…

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